Category : Search Engine Optimisation

Search Engine Optimisation Firms are LAZY!

Posted by au291979 at 3:31 AM

I’m still working on this post. The short of it is as follows… SEO is a relatively new idea for many business owners. Initially it can seem very complicated because of the new terminology. The end result is getting you to the fist page of Google search results but not all first page listings are created equal. Most companies are taking advantage of business owners. Slacking in many areas of the process. They are not optimizing your site the way that they would their own.

SEO takes time. Time is money. The cost involved in optimizing your site will be directly related to the amount of time it will take to get you to the first page of Google search results.

Why did I misspell search engine optimization?

Take a look at the number of competing pages for the keyword search engine optimization… (its over 35 Million websites that I would be going up against)

SEARCH ENGINE OPTIMIZATION SEARCH RESULTS

Search Volume = 1.2Million times per month according to Google Key word Research Tool

No take a look at the number of search results for the incorrectly spelled version “search engine optimisation”, (its 3.2 million.)

SEARCH ENGINE OPTIMISATION

Search Volume 200,000 according to Google Keyword Research Tool

Think of climbing the search engine rankings like climbing a ladder. 35 million vs 3.2 million steps to climb before reaching the top.

Yes when spelled correctly “search engine optimization” has 6 times the search volume BUT it also has 10 times the competition.

Opportunities such as this will not be without intensive keyword research. Careful thought an consideration must be put into keywords. It is not uncommon for us to research over 1,000 keywords in order to find the perfect 15. Does it take longer? YES but it allows us to be 100% sure on keywords selection. I’ve said before, I’ll say it again Data Trumps intuition, we don’t want wham bam thank you, there is no slacking at any point in our process. We go the extra mile along every step of they.

Thanks for reading. Here’s to your success…

Andres